Wine Tasting


We offer companies in all sectors wine tasting training courses as an incentive for their employees.

Our wine tasting courses are an opportunity to disconnect from the routine and broaden one's mental horizons to then return to work with renewed energy. They constitute a source of cultural enrichment, but also personal. By learning something new together, outside the working context, communication and the exchange of views between colleagues are spontaneously enhanced.

But that’s not all. With us, your sales force will learn to use wine culture as a communication and marketing lever, improving their sales performance. Creating empathy with potential customers by sharing wine culture will really make the difference.

  • Basic tasting and wine appreciation courses
  • Intensive and specific wine tasting courses
  • Courses for sales personnel
  • Courses for the wine and HoReCa sectors

Basic tasting and wine appreciation courses

Have you ever had to rate a wine, perhaps during an evening with friends? Was it an easy task or did you find it challenging?

Knowing how to taste and appreciate the qualities of a wine takes training and practice. You need to understand the whole context, from viticulture to winemaking, tasting techniques to the five senses, and interpret a host of different aspects, such as grape varieties, terroirs, and climates.

Our wine tasting courses address complex topics in a fun, educational and educational way.

  • Multisensory tasting: tasting three white wines
  • Viticulture: tasting three red wines
  • The vinification of white, rosé, red and orange wine: tasting three wines
  • The world of sparkling wines: tasting three sparkling wines
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MWA formazione

Intensive wine tasting courses

Do you have little time available, but would you like to learn more about wine? With the intensive tasting courses you can speed up your wine training effectively.
Are you on your first approach or do you already know a little about it? Tell us your level and we will create a tailor-made course for you.

Wine courses for the sales force

The art of selling thanks to the art of wine and good drinking. We prepare your team, transforming your sellers into skilled communicators of wine, taking into account the territory in which your company is based and the reference market. Through our wine culture courses, we give your sales staff the tools to operate as charismatic wine narrators capable of attracting the attention of potential customers.

HoReCa Training

We believe the professionalism and competence of the people working at each venue form the basis for its success.

That’s why our HoReCa training courses on wine and beer are designed to develop staff members’ sales potential towards increasingly demanding and knowledgeable customers and buyers.

In addition to the theoretical aspect, practical and commercial issues are addressed for a more complete and real vision of the complex activity of knowing, presenting and serving these two beverages.

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Who we target

Milano Wine Affair targets the B2B world, reaching out to companies from all sectors (agencies, associations, business clubs, conference organisers), wineries (consortiums, trade fairs, Horeca) and tour operators (MICE). We offer a huge range of customised services and events, unique and exciting experiences for wine lovers and professionals.

Let's wine together!